You have capital incoming, a product, and real pressure to show revenue growth and improve valuation. Revenue Problems Solved is monthly marketing intelligence written by Corinne Cavanaugh for founders who are done playing small. Corinne is a three-time founder and CEO who has led marketing strategy in civic, tech, retail, hospitality, the built environment, civic, financial services, healthcare, insurance, publishing, global health, and education industries. She connects capital-backed founders with their first Chief Marketing Officer. A three-time author, Corinne has appeared on over 30 podcasts, radio shows and television programs, and is the host of the Lightning Speed podcast. She is also an accredited investor and active member of Keiretsu Forum, and holds a holds a Master's degree from Harvard University.
A launch is not a date. It's a revenue event.
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Hi Reader, That line stopped me cold when I heard it. The woman who said it has $52 million in product launches to back it up. Today I launched a podcast called Lightning Speed, and Episode 1 features Angela Martin, who has built commercial systems at PepsiCo, Mayo Clinic, Harley-Davidson, and Cantel Medical, where she grew capital sales 789% in eight months. In this 20-minute best-of style episode, Angela breaks down exactly why product launches stall, why 90-day activation roadmaps beat annual planning, and how she got a brand into Costco at PepsiCo when everyone said it couldn't be done. Lightning Speed is my answer to something I kept seeing: founders running great companies who are constantly distracted from business building because of marketing. I assembled a best-in-class CMOs at CAC Media and so I interviewed them to help founders and CEOs figure out how to scale up. This podcast gets their best marketing plays into your hands. You can find Lightning Speed on Apple Podcasts, Spotify, and YouTube. I would love it if you gave it a listen and shared it with a founder or CEO who could use it. In support, Corinne Founder & Chief Marketing Officer Ready to grow? Join the Revenue Problems Solved monthly newsletter. Don't want to hear about the podcast? No problem, click here: Unsubscribe |
Corinne Cavanaugh - CEO, CMO, Growth Advisor
You have capital incoming, a product, and real pressure to show revenue growth and improve valuation. Revenue Problems Solved is monthly marketing intelligence written by Corinne Cavanaugh for founders who are done playing small. Corinne is a three-time founder and CEO who has led marketing strategy in civic, tech, retail, hospitality, the built environment, civic, financial services, healthcare, insurance, publishing, global health, and education industries. She connects capital-backed founders with their first Chief Marketing Officer. A three-time author, Corinne has appeared on over 30 podcasts, radio shows and television programs, and is the host of the Lightning Speed podcast. She is also an accredited investor and active member of Keiretsu Forum, and holds a holds a Master's degree from Harvard University.
Revenue Problems Solved C-suite marketing strategy for growth-stage companies that are done playing small. Revenue Insights TLDR: Your acquisition report is not telling you the whole story. Sure, pipeline is important and attribution needs to be there so you know where leads are coming from, but there's something more important. The story goes like this. A founder builds a thing (product or service) that solves a real problem. They do the work, raise capital, bring on serious advisors, and...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: You don't have a product problem. You have a story problem. Here is something I hear from founders all too often, "Our product is way better than whats out there, but we just can't seem to get traction." The product is not the problem. If your best buyer sat across from you right now, would they lean in and say...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...