You have capital, a product, and real pressure to show revenue growth before your next raise. Revenue Problems Solved is monthly marketing intelligence written for founders who are done playing small, from a team of Chief Marketing Officers who built revenue engines at Disney, Microsoft, Estée Lauder, and now work fractionally for funded start-ups. Curated by Corinne Cavanaugh, founder of CAC Media & Publishing. Corinne spent her career leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards before building a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to build both sides of the revenue equation: acquisition and retention. She holds a Master's Degree from Harvard University and hosts the Lightning Speed podcast. This newsletter publishes once a month. No fluff. Just the intelligence funded founders actually need.
A launch is not a date. It's a revenue event.
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Hi Reader, That line stopped me cold when I heard it. The woman who said it has $52 million in product launches to back it up. Today I launched a podcast called Lightning Speed, and Episode 1 features Angela Martin, who has built commercial systems at PepsiCo, Mayo Clinic, Harley-Davidson, and Cantel Medical, where she grew capital sales 789% in eight months. In this 20-minute best-of style episode, Angela breaks down exactly why product launches stall, why 90-day activation roadmaps beat annual planning, and how she got a brand into Costco at PepsiCo when everyone said it couldn't be done. Lightning Speed is my answer to something I kept seeing: founders running great companies who are constantly distracted from business building because of marketing. I assembled a best-in-class CMOs at CAC Media and so I interviewed them to help founders and CEOs figure out how to scale up. This podcast gets their best marketing plays into your hands. You can find Lightning Speed on Apple Podcasts, Spotify, and YouTube. I would love it if you gave it a listen and shared it with a founder or CEO who could use it. In support, Corinne Founder & Chief Marketing Officer Ready to grow? Join the Revenue Problems Solved monthly newsletter. Don't want to hear about the podcast? No problem, click here: Unsubscribe |
Corinne Cavanaugh - Founder, CAC Media & Publishing | Growth Advisor
You have capital, a product, and real pressure to show revenue growth before your next raise. Revenue Problems Solved is monthly marketing intelligence written for founders who are done playing small, from a team of Chief Marketing Officers who built revenue engines at Disney, Microsoft, Estée Lauder, and now work fractionally for funded start-ups. Curated by Corinne Cavanaugh, founder of CAC Media & Publishing. Corinne spent her career leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards before building a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to build both sides of the revenue equation: acquisition and retention. She holds a Master's Degree from Harvard University and hosts the Lightning Speed podcast. This newsletter publishes once a month. No fluff. Just the intelligence funded founders actually need.
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: You don't have a product problem. You have a story problem. Here is something I hear from founders all too often, "Our product is way better than whats out there, but we just can't seem to get traction." The product is not the problem. If your best buyer sat across from you right now, would they lean in and say...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...
Hi Reader, The subject line of this email sounds like the start of a bad joke, I know, but hear me out. I just dropped Episode 3 of the Lightning Speed podcast and Brandon Smith's analogies both made me laugh, AND were spot on. A FinTech and SaaS marketing leader, Brandon Smith took Plainsight (a computer vision modeling tech company) from $8 million to $50 million ARR in 12 months while cutting costs. He also ran marketing through an IPO on the New York Stock Exchange while driving $130...