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Revenue Problems Solved is a monthly newsletter for ambitious CEOs who are ready to build predictable revenue. Corinne Cavanaugh founded CAC Media & Publishing after leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards. She now leads a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to fix both sides of the revenue equation: acquisition and retention. Corinne holds a Master's Degree from Harvard University and is the host of the Lightning Speed podcast.
Hi Reader, I just dropped episode 2 of the Lighting Speed podcast and it's a doozie. Brad Schlachter spent 15 years building growth and retention systems at Disney, MLB, Hallmark+, MotorTrend+, and Konami explains how he achieved 104% user growth and 40% churn reduction at the same company, at the same damn time.Three things he covers in this episode of Lightning Speed:1. His retention playbook for SaaS and subscription businesses.2. What gaming companies figured out about emotional...
Hi Reader, That line stopped me cold when I heard it. The woman who said it has $52 million in product launches to back it up. Today I launched a podcast called Lightning Speed, and Episode 1 features Angela Martin, who has built commercial systems at PepsiCo, Mayo Clinic, Harley-Davidson, and Cantel Medical, where she grew capital sales 789% in eight months. In this 20-minute best-of style episode, Angela breaks down exactly why product launches stall, why 90-day activation roadmaps beat...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: It takes more than a great product. If you build it, buyers will not come. I know that's not what founders want to hear. Especially after the capital raises, the late nights, the product iterations. But here's what I see repeatedly: founders pour capital into product development, thinking that if the product is...