You have capital incoming, a product, and real pressure to show revenue growth and improve valuation. Revenue Problems Solved is monthly marketing intelligence written by Corinne Cavanaugh for founders who are done playing small. Corinne is a three-time founder and CEO who has led marketing strategy in civic, tech, retail, hospitality, the built environment, civic, financial services, healthcare, insurance, publishing, global health, and education industries. She connects capital-backed founders with their first Chief Marketing Officer. A three-time author, Corinne has appeared on over 30 podcasts, radio shows and television programs, and is the host of the Lightning Speed podcast. She is also an accredited investor and active member of Keiretsu Forum, and holds a holds a Master's degree from Harvard University.
New on the podcast: What does a leaky faucet and a nagging wife have to do with B2B revenue growth?
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Hi Reader, The subject line of this email sounds like the start of a bad joke, I know, but hear me out. I just dropped Episode 3 of the Lightning Speed podcast and Brandon Smith's analogies both made me laugh, AND were spot on. A FinTech and SaaS marketing leader, Brandon Smith took Plainsight (a computer vision modeling tech company) from $8 million to $50 million ARR in 12 months while cutting costs. He also ran marketing through an IPO on the New York Stock Exchange while driving $130 million in ARR, and he did it with a sense of humor. Three things we cover in this episode:
I value your time, so this is a best of style episode. The whole thing is under 18 minutes. Listen and subscribe on your favorite platform: Spotify | Apple | YouTube | iHeart In support, Corinne Cavanaugh Founder & Chief Marketing Officer CAC Media & Publishing Have a specific challenge you are up against? Feel free to book time. https://scheduler.zoom.us/corinne-cavanaugh/fcmo-free-consult Want less of this? Unsubscribe |
Corinne Cavanaugh - CEO, CMO, Growth Advisor
You have capital incoming, a product, and real pressure to show revenue growth and improve valuation. Revenue Problems Solved is monthly marketing intelligence written by Corinne Cavanaugh for founders who are done playing small. Corinne is a three-time founder and CEO who has led marketing strategy in civic, tech, retail, hospitality, the built environment, civic, financial services, healthcare, insurance, publishing, global health, and education industries. She connects capital-backed founders with their first Chief Marketing Officer. A three-time author, Corinne has appeared on over 30 podcasts, radio shows and television programs, and is the host of the Lightning Speed podcast. She is also an accredited investor and active member of Keiretsu Forum, and holds a holds a Master's degree from Harvard University.
Revenue Problems Solved C-suite marketing strategy for growth-stage companies that are done playing small. Revenue Insights TLDR: Your acquisition report is not telling you the whole story. Sure, pipeline is important and attribution needs to be there so you know where leads are coming from, but there's something more important. The story goes like this. A founder builds a thing (product or service) that solves a real problem. They do the work, raise capital, bring on serious advisors, and...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: You don't have a product problem. You have a story problem. Here is something I hear from founders all too often, "Our product is way better than whats out there, but we just can't seem to get traction." The product is not the problem. If your best buyer sat across from you right now, would they lean in and say...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...