You have capital, a product, and real pressure to show revenue growth before your next raise. Revenue Problems Solved is monthly marketing intelligence written for founders who are done playing small, from a team of Chief Marketing Officers who built revenue engines at Disney, Microsoft, Estée Lauder, and now work fractionally for funded start-ups. Curated by Corinne Cavanaugh, founder of CAC Media & Publishing. Corinne spent her career leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards before building a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to build both sides of the revenue equation: acquisition and retention. She holds a Master's Degree from Harvard University and hosts the Lightning Speed podcast. This newsletter publishes once a month. No fluff. Just the intelligence funded founders actually need.
New on the podcast: What does a leaky faucet and a nagging wife have to do with B2B revenue growth?
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Hi Reader, The subject line of this email sounds like the start of a bad joke, I know, but hear me out. I just dropped Episode 3 of the Lightning Speed podcast and Brandon Smith's analogies both made me laugh, AND were spot on. A FinTech and SaaS marketing leader, Brandon Smith took Plainsight (a computer vision modeling tech company) from $8 million to $50 million ARR in 12 months while cutting costs. He also ran marketing through an IPO on the New York Stock Exchange while driving $130 million in ARR, and he did it with a sense of humor. Three things we cover in this episode:
I value your time, so this is a best of style episode. The whole thing is under 18 minutes. Listen and subscribe on your favorite platform: Spotify | Apple | YouTube | iHeart In support, Corinne Cavanaugh Founder & Chief Marketing Officer CAC Media & Publishing Have a specific challenge you are up against? Feel free to book time. https://scheduler.zoom.us/corinne-cavanaugh/fcmo-free-consult Want less of this? Unsubscribe |
Corinne Cavanaugh - Founder, CAC Media & Publishing | Growth Advisor
You have capital, a product, and real pressure to show revenue growth before your next raise. Revenue Problems Solved is monthly marketing intelligence written for founders who are done playing small, from a team of Chief Marketing Officers who built revenue engines at Disney, Microsoft, Estée Lauder, and now work fractionally for funded start-ups. Curated by Corinne Cavanaugh, founder of CAC Media & Publishing. Corinne spent her career leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards before building a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to build both sides of the revenue equation: acquisition and retention. She holds a Master's Degree from Harvard University and hosts the Lightning Speed podcast. This newsletter publishes once a month. No fluff. Just the intelligence funded founders actually need.
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: You don't have a product problem. You have a story problem. Here is something I hear from founders all too often, "Our product is way better than whats out there, but we just can't seem to get traction." The product is not the problem. If your best buyer sat across from you right now, would they lean in and say...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Impressions are not revenue. If your marketing dashboard does not connect to your ARR, you are measuring the wrong things. A sale or exit will be difficult without a clear competitive moat and marketing leadership that has responsibility for the P&L. If the goal is to grow quickly so you can sell your company...