Revenue Problems Solved is a monthly newsletter for ambitious CEOs who are ready to build predictable revenue. Corinne Cavanaugh founded CAC Media & Publishing after leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards. She now leads a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to fix both sides of the revenue equation: acquisition and retention. Corinne holds a Master's Degree from Harvard University and is the host of the Lightning Speed podcast.
New on the podcast: What does a leaky faucet and a nagging wife have to do with B2B revenue growth?
|
Hi Reader, The subject line of this email sounds like the start of a bad joke, I know, but hear me out. I just dropped Episode 3 of the Lightning Speed podcast and Brandon Smith's analogies both made me laugh, AND were spot on. A FinTech and SaaS marketing leader, Brandon Smith took Plainsight (a computer vision modeling tech company) from $8 million to $50 million ARR in 12 months while cutting costs. He also ran marketing through an IPO on the New York Stock Exchange while driving $130 million in ARR, and he did it with a sense of humor. Three things we cover in this episode:
I value your time, so this is a best of style episode. The whole thing is under 18 minutes. Listen and subscribe on your favorite platform: Spotify | Apple | YouTube | iHeart In support, Corinne Cavanaugh Founder & Chief Marketing Officer CAC Media & Publishing Have a specific challenge you are up against? Feel free to book time. https://scheduler.zoom.us/corinne-cavanaugh/fcmo-free-consult Want less of this? Unsubscribe |
Corinne Cavanaugh - Founder, CAC Media & Publishing | Growth Advisor
Revenue Problems Solved is a monthly newsletter for ambitious CEOs who are ready to build predictable revenue. Corinne Cavanaugh founded CAC Media & Publishing after leading marketing programs at Microsoft and Liberty Mutual, founding two agencies, and serving on three boards. She now leads a team of nine Fortune 500-trained fractional CMOs and CROs who embed with growth-stage companies to fix both sides of the revenue equation: acquisition and retention. Corinne holds a Master's Degree from Harvard University and is the host of the Lightning Speed podcast.
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Impressions are not revenue. If your marketing dashboard does not connect to your ARR, you are measuring the wrong things. A sale or exit will be difficult without a clear competitive moat and marketing leadership that has responsibility for the P&L. If the goal is to grow quickly so you can sell your company...
Hi Reader, I just dropped episode 2 of the Lighting Speed podcast and it's a doozie. Brad Schlachter spent 15 years building growth and retention systems at Disney, MLB, Hallmark+, MotorTrend+, and Konami explains how he achieved 104% user growth and 40% churn reduction at the same company, at the same damn time.Three things he covers in this episode of Lightning Speed:1. His retention playbook for SaaS and subscription businesses.2. What gaming companies figured out about emotional...