Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Your agency is not your partner. They are your most expensive dependency. This is my third marketing company, and it is intentionally not an agency. When I got into marketing (via newspaper advertising) what I found was a troubling pattern, agencies charging covert fees. Businesses would allocate an advertising...
about 1 month ago • 4 min read
Hi Reader, The subject line of this email sounds like the start of a bad joke, I know, but hear me out. I just dropped Episode 3 of the Lightning Speed podcast and Brandon Smith's analogies both made me laugh, AND were spot on. A FinTech and SaaS marketing leader, Brandon Smith took Plainsight (a computer vision modeling tech company) from $8 million to $50 million ARR in 12 months while cutting costs. He also ran marketing through an IPO on the New York Stock Exchange while driving $130...
2 months ago • 1 min read
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: Impressions are not revenue. If your marketing dashboard does not connect to your ARR, you are measuring the wrong things. A sale or exit will be difficult without a clear competitive moat and marketing leadership that has responsibility for the P&L. If the goal is to grow quickly so you can sell your company...
2 months ago • 4 min read
Hi Reader, I just dropped episode 2 of the Lighting Speed podcast and it's a doozie. Brad Schlachter spent 15 years building growth and retention systems at Disney, MLB, Hallmark+, MotorTrend+, and Konami explains how he achieved 104% user growth and 40% churn reduction at the same company, at the same damn time.Three things he covers in this episode of Lightning Speed:1. His retention playbook for SaaS and subscription businesses.2. What gaming companies figured out about emotional...
3 months ago • 1 min read
Hi Reader, That line stopped me cold when I heard it. The woman who said it has $52 million in product launches to back it up. Today I launched a podcast called Lightning Speed, and Episode 1 features Angela Martin, who has built commercial systems at PepsiCo, Mayo Clinic, Harley-Davidson, and Cantel Medical, where she grew capital sales 789% in eight months. In this 20-minute best-of style episode, Angela breaks down exactly why product launches stall, why 90-day activation roadmaps beat...
4 months ago • 1 min read
Revenue Problems Solved C-suite marketing intelligence for growth-stage companies that are done playing small. Revenue Insights by Corinne Cavanaugh, Founder & Growth Advisor TLDR: It takes more than a great product. If you build it, buyers will not come. I know that's not what founders want to hear. Especially after the capital raises, the late nights, the product iterations. But here's what I see repeatedly: founders pour capital into product development, thinking that if the product is...
4 months ago • 5 min read
Winter 2025 Audacious Reads Me and my crew! The holidays can be anything but restful, so I've curated 12 books that will help you (and me!) think deeply and breathe easier. Whether you need an escape, inspiration, or just a reminder to slow down, these picks have you covered. 12 Books of De-stress-mas! From the Celebrity Book Clubs: The Comfort of Crows by Margaret Renkl (Nonfiction - Reese's Book Club) Reese's 100th pick! This beautiful meditation follows a year in the author's backyard,...
8 months ago • 2 min read
Fall 2025 Audacious Reads In this edition of Audacious Reads, you will find five fresh book recommendations and a big life update! Books! Each of these is on my TBR. They have a strong female lead who overcomes, exceeds, or is generally inspiring! Let's read together! Onyx Storm by Rebecca YarrosRomantic Fantasy (the best of, IYKYK). Violet, the protagonist, survives betrayals and hardship at the war college. She must leverage what she’s learned and her strength (including bonds with dragons)...
11 months ago • 1 min read
May 2025 Audacious Reads What can you do when things go wrong? In this edition of Audacious Reads, the theme is resilience. Here you will find a memoir feature, videos with actionable advice, a new blog, a significant announcement, and an event invitation. Book Feature Getting To Justice: From Unwed Mother To The State Supreme Court A breath of fresh memoir air. With a direct, authoritative, and vulnerable writing style, trailblazing woman Faith Ireland, a former Washington State Supreme...
about 1 year ago • 2 min read